1. Comprehensive Education

Offering high-quality education in business, international marketing, and management that fosters professional skills, critical thinking, and ethical awareness among students.

2. Teaching Innovation

Promoting novel teaching initiatives and engaging our faculty’s teaching quality that aligns with domestic industry needs to benefit the advancement of Taiwanese society.

3. Strategic Partnerships

Building solid collaborations with industry and alumni networks, enhancing students’ capabilities necessary for career paths.

Being a pioneering institution in business education that cultivates innovative, ethical leaders equipped to address new challenges in the increasingly globalized world.